Publishers

Publishers Clearing House, the mail order giant famous for handing out giant checks to sweepstakes winners, is becoming a sophisticated digital publisher
NewsPublishers

Publishers Clearing House, the mail order giant famous for handing out giant checks to sweepstakes winners, is becoming a sophisticated digital publisher

Flickr/Hysterical Bertha Publishers Clearing House has been known for decades as a subscription magazine seller and sweepstakes powerhouse. Today it's closing in on becoming a billion-dollar merchandise business and a significant digital ad seller. PCH can tap into data from its registered user base of 15 million customers that can be used for precision ad…

Publishers Haven’t Realized Just How Big a Deal GDPR is
NewsPublishers

Publishers Haven’t Realized Just How Big a Deal GDPR is

On May 25, 2018, the new EU General Data Protection Regulation (better known as GDPR) comes into effect, and I'm quite worried about how this will impact publishers because most don't seem to be even close to compliant. The problem with GDPR is that most publishers see it as an IT/administrative burden. They think the…