psychographic'

How ‘microtargeted psychographic’ ads affect real-world behavior
Newspsychographic'

How ‘microtargeted psychographic’ ads affect real-world behavior

"Psychographic microtargeting" sounds like a phrase straight from the mouth of Big Brother. But is this advertising tactic really the dystopian big, bad wolf that many are making it out to be? Facebook is currently running damage control to contain the fallout from the Cambridge Analytica scandal that's prompted rage at the company and calls…